I like the saying “Do one thing every day that scares you”. It is a great reminder to keep pushing yourself to do things that are outside your comfort zone. The rewarding rush you get after facing a fear is almost addictive.
But what would that saying mean in relation to digital content? It would seem that any producer or creative, especially in this realm, is constantly pushing themselves. But are we really?
Is coming up with another episode script all that scary? Is developing one more pre-school live-action IP all that radical? Sure, we need to do the more familiar work as well, but can we include one thing in there that scares us? Every day?
How about pitching an animated show for senior citizens? Or a kids IP with the plan to never have a 360 strategy around it, and make that the unique selling proposition? Ideas that scare us might lead to answers; answers to questions we didn’t even know to ask!
