I’m currently budgeting an animated feature project that has a rediculously low budget when compared to other CGI features. But I’m also sure it is the right budget for this project. This is because I know that
- the film targets a compact niche audience that is easy to reach,
- the target audience will forgive this film* from saving on certain production values, if it deliveres in core areas important to the project, and
- meticulous planning will save a big chunk of money.
It all boils down to knowing the essentials:
- What is your story?
- Who then is your audience?
- How much financing can you expect to raise on your audience calculation?
This gives you your budget. Now you will have to “back into” it, as Dov Simens calls it. If, at this point, you discover that you cannot deliver the quality your audience expects from this kind of a story for the amount of financing you will be able to raise, you have to revise or abandon the project. It is all about your target audience – they dictate what your project can cost.
* Notice I wrote “this film”. They will have different expectations for other films, so it all comes down to the individual project.
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